This Clio award winning TOMMYNOW SNAP app let's you experience shopping in a whole new way. Snap Tommy Hilfiger looks anywhere: in-store, from ads, on the runway [live or online], or use AR (Augmented Reality) and shop them instantly. Save them to your faves, create boards, connect with friends, and discover exclusive content from VIPs. I served as the UX/UI creative lead on both SS17 and FW17 iterations of the app in partnership with developers at Slyce. I also managed concepting, on-set filming and post production on all videos with Starr Media.