This Clio award winning TOMMYNOW SNAP app let's you experience shopping in a whole new way. Snap Tommy Hilfiger looks anywhere: in-store, from ads, on the runway [live or online], or use AR (Augmented Reality) and shop them instantly. Save them to your faves, create boards, connect with friends, and discover exclusive content from VIPs. I served as the UX/UI creative lead on both SS17 and FW17 iterations of the app in partnership with developers at Slyce. I also managed concepting, on-set filming and post production on all videos with Starr Media.
I was responsible for the design, mechanical execution and color proofing for all North American OOH advertisements as well as a custom Vanity Fair TOMMYLAND fashion show World Trade Center Oculus activation. Filming and post-production in-partnership with Starr Media.
Partnered with TH licensee, Fishman & Tobin, in creating a campaign surrounding their private school uniforms and gym clothing. Campaign shot by Franck Malthiery, set design by Sam Cook. Still life photography by Ben Alsop.
Creative mechanicals for the TOMMYNOW Tommyland fashion show in Venice Beach, California.
Working with Magnetik, I art directed the creation and animation of Tommy Hilfiger's SS17 Gigi capsule standard digital units.
In-keeping with the 'Mannequin Challenge' trend, I art directed a complex, company-wide video complete with performers and special effects. I managed storyboard concepting, on-set filming and post production with BODEGA.
Responsible for concepting, producing, design the set and art directing the NM Spring La Plage Beach photo shoot. Modeled by Karsyn Bartruff, photography by Tom Corbett, hair and makeup by Michelle Coursey.
Responsible for concepting, producing and on-site art directing the NM Spring Collection Dresses photo shoot. Modeled by Stefany Basso, photography by Ryan Ulsh, hair and makeup by Sacha Harford.
Printed and digital magazine art directed and designed for Nicole Miller.
The Nicole Miller La Plage Collection Lookbook shot in Miami with Rocky Barnes. Photography by Jaramay Aref, Hair by Danny Jelaca and makeup by Virginia Le Fay.
I produced the shoot, provided on-set art direction, worked with a retouching team and designed the final lookbook.